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  <url>
    <loc>https://www.racheltobin.com/contact</loc>
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    <lastmod>2023-05-24</lastmod>
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      <image:title>About Me :) - I am Rachel.</image:title>
      <image:caption>I am currently working in sales at Dun &amp; Bradstreet, bringing my expertise as a 2021 graduate from the University of Oregon with a major in Advertising and a minor in Computer Information and Technology. With a keen eye for detail, an inexhaustible energy level, and excellent communication skills developed through my sales role, I am eager to find a position that synergizes my people skills, computer proficiency, and creativity, allowing me to contribute to projects from conception to successful execution. Reach Me At: (831) 706-5628 // rachel.dean.tobin@gmail.com</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/resume</loc>
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    <lastmod>2023-06-08</lastmod>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2</loc>
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    <priority>1.0</priority>
    <lastmod>2021-08-16</lastmod>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-six-n8llf</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623187070513-T5LX0KQNTK2FXAVG4ZZF/3dtextile.png</image:loc>
      <image:title>Some of My Work! - Product Design - 3D Kinematic Textile - 3D Kinematic Design - CHAINMAIL TEXTILE</image:title>
      <image:caption>I used Rhinoceros 3D software to create a 3D movable textile. In an effort to create this fluid effect on the shapes, I used a hinge-making technique I learned in a Product Design course. To create the hinges I used the boolean difference command to form divots in some of the shapes. This textile can be adapted to be used for garments or other decorative purposes.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-five-l94yf</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623185755195-SWY3GZQ4GWFH788QUVXL/Screen+Shot+2021-06-08+at+1.55.47+PM.png</image:loc>
      <image:title>Some of My Work! - Computer Technology - Database Design - DATABASE DESIGN WITH STORED PROCEDURES</image:title>
      <image:caption>I developed a database with stored procedures that allows users to search, insert, update and delete records within a customer database using MySQL.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-four-g3ldj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623184691350-FVV5FPT4D2ZEE5KUSPGJ/Screen+Shot+2021-06-08+at+1.15.27+PM.png</image:loc>
      <image:title>Some of My Work! - Computer Technology - Cryptography - Caesar Cypher Encryption Application</image:title>
      <image:caption>I created a Javascript Encryption Application on codesandbox using React that allows users to input their own text to be encrypted using the Caesar Encrypt algorithm. This project helped me gain an understanding and appreciation for cryptography and its real world use cases for secure network communications and applications, like Bitcoin. As a developer it was beneficial to learn React as it enabled me to build a reactive application that instantly encrypts the user’s text.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-three-srrf4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623190786091-07WVQ16KDGHY9B52WHER/Screen+Shot+2021-06-08+at+3.19.31+PM.png</image:loc>
      <image:title>Some of My Work! - Advertising - Munchies Campaign - Munchies Campaign</image:title>
      <image:caption>I designed a lighthearted, comedic campaign for Munchies chips. The best aspect about Munchies is that the bag features an assortment of chips, so I decided to focus my campaign on a narrative about group dynamics. To develop this storyline, I created a spoof reality tv show with characters based on each chip from the Munchies bag. For this campaign, I launched Twitter accounts for users to keep up with the ongoing storylines on “Munch Island”. I also created interactive Instagram accounts, designed “Island Edition” Munchies bags, and point of purchase displays that all tied into the group dynamic theme. This project taught me about the strategy that goes into designing campaigns, as well as the power of implementing social media into advertising.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-two-jy9hn</loc>
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    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623189937474-RC76ONHCYMZ15CUAYDXF/Screen+Shot+2021-06-08+at+2.52.55+PM.png</image:loc>
      <image:title>Some of My Work! - Advertising - Ben &amp; Jerry's Campaign - Ben &amp; Jerry’s Campaign</image:title>
      <image:caption>I worked with a group of advertising students to create a campaign for Ben &amp; Jerry’s Ice Cream that focused on ice cream being a token of love and affection. We wanted to send the message that Ben &amp; Jerry’s has the super power ability to bring people together and create bonds. For this campaign, we created a Ben &amp; Jerry’s Ice Cream Social App, where users can find new friends in their area to share a tub of ice cream. Additionally, we designed a line of “World Wide Flavors” that incorporate desserts from all around the globe as Ben &amp; Jerry’s ice cream flavors. I worked as a designer and strategist in my group, as well as assisted with copy writing. This assignment taught me how to work effectively in a group setting and allowed me to utilize my design skills.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/project-one-2bedh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1623188361594-YHONL0E7N56VCYPDUHNG/Screen+Shot+2021-06-08+at+2.38.27+PM.png</image:loc>
      <image:title>Some of My Work! - Advertising - Jones Soda Campaign - Jones Soda co. Campaign</image:title>
      <image:caption>I designed a campaign for Jones Soda Co targeting adults 35 - 45 because that is an underperforming demographic for Jones Sodas. The project consisted of a creative brief, brand analysis, new microsite page for the company, media plan, three traditional print advertisements, and one non-traditional advertisement. The course and project taught me valuable skills such as, conceptual problem solving for traditional and emerging media, practical design skills, and the budgeting/strategy that goes into major campaigns.</image:caption>
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  <url>
    <loc>https://www.racheltobin.com/portfolio-2/advertising-broadway-metro-campaign-competition</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5521dbda9c57a97db7f31/1631580722720-QNX5D6SKT4QODWDG7YKL/bwbusstop.png</image:loc>
      <image:title>Some of My Work! - Advertising - Broadway Metro Campaign Competition Winner - Broadway Metro Theater Campaign competition</image:title>
      <image:caption>I worked with a team of students to create a winning advertising campaign for a movie theater in Oregon. My team and I created a complete campaign including a brief, creative executions, media plan, etc. and presented it to a panel of judges. This campaign plan has now been implemented into the Broadway Metro business.</image:caption>
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